The Group Tactic
In recent years, there has been a marked increase in group productions in Japan’s AV industry that feature contracted actresses working in team-based formats. In the past, such productions were rare, typically created only as agency year-end or anniversary projects. Today, however, Group productions in Japan’s AV industry have come to feel almost like a genre fixture in the style of mainstream idol variety shows. More distinctly than before, The agency’s actresses now display very natural, mutual conversation reminiscent of celebrities on mainstream programs.
As the barrier to entry into porn has lowered and more former mainstream celebrities and models have joined the industry, the average level of beauty has risen noticeably. Yet with the market no longer expanding, many actresses of exceptional beauty have remained relatively under the radar. Group productions are now actively used as a strategic device to reintroduce such actresses to viewers, while also serving as an indirect gateway for newcomers.
